At Kaha Digital, we’re always exploring ad platforms that give our clients an edge — and Pinterest is one that’s been seriously underrated. In a recent campaign, we helped a client generate $22,000 in sales from just $1,160 in ad spend. That’s a Return on Ad Spend (ROAS) of 18.91 — nearly 19x!
Why Pinterest?
Pinterest has a unique edge: it’s a highly visual, discovery-driven platform with a strong feminine user base and a mindset geared toward planning and inspiration. That makes it a goldmine for brands in the building and home industries, where strong imagery can tell a story far better than text alone. But it’s not just for builders — any visually-led product brand can benefit, from decor and design to lifestyle and fashion.
Our Pinterest Strategy
Rather than starting from scratch, we boosted the client’s top-performing organic content. These Pins already had momentum, so we used paid ads to amplify what was already working. From there, we filtered and refined — cutting underperformers and scaling the winners over time.
The results?
- $22K in sales
- 18.91x ROAS
- An average order value of $242 (compared to the site average of $150)
This higher AOV was another unexpected benefit. Pinterest users tend to be engaged planners — they’re not just browsing, they’re curating ideas for real projects. That intent translates into more meaningful purchases.
Should You Be on Pinterest?
If you have a product that looks good in pictures — especially if it relates to interior design, building, DIY, or lifestyle — Pinterest is well worth a look. The platform rewards content that inspires, educates, and helps users visualise their goals.
Want to explore what Pinterest ads could do for your business? Let’s chat.
